What's changed
With an AI summary on the page, US users clicked a result in 8% of visits, against 15% without one. ChatGPT alone reached 900 million weekly users in February 2026, in every market we work in. Google says its AI features use the same index as Search and need no special markup, so the groundwork is shared.
Sources: Pew Research Center, July 2025; OpenAI via TechCrunch, February 2026; Google Search Central, 2026
Further reading: Understanding SEO, GEO and AEO
What we cover
Buyer prompt set
Realistic questions run repeatedly across platforms to set a baseline
Visibility record
Mentions, citations and accuracy tracked against competitors
Answer-first pages
One owner page per priority question, with the answer stated plainly
Consistent brand facts
Names, services, locations and credentials that agree everywhere
Structured data
Schema that matches visible text and labels your organisation and services
Third-party presence
Reviews, PR, credible directories and original data others can cite
How we measure it
Share of tracked answers naming you
Citations of your pages
AI feature impressions
AI referral enquiries
We will not promise guaranteed rankings, a set number of AI mentions or fixed timelines. AI answers change from run to run, so we report trends from repeated tests and say which figures are platform data and which are estimates.