Who we are
Partner-led and accountable for results.
smL is an independent performance marketing and media agency. We were founded in Australia and work with brands across several markets, including Australia, the United States and Fiji, with global teams behind the work. A partner oversees every engagement, with experienced specialists running search, social, analytics and media buying. Every recommendation is tied to revenue, margin or customer value.
How we are different
At smL (sml.med.LRG.), a partner oversees every account and is involved in your business at leadership level. The people you deal with are experienced specialists. Every channel is planned as one system and results are reported against targets your finance team agrees.
What we hold ourselves to
Transparency
Fees, media costs, placements and results open to your review.
Insight
Decisions made on evidence: your data, independent research and controlled tests.
Outcome
Success measured in revenue, margin and customer value, not channel metrics.
50+
brands grown by our team
57
years of combined partner experience
23
specialists
2,400+
campaigns delivered
Leadership
Rahul Chauhan
Partner, Agency
Leads operations, commercial strategy and business growth, with expertise in strategic planning, customer acquisition and executive leadership.
Fiona Crompton
Partner, Client
Raj Paniker
Leads client relationships and account management, with expertise in digital marketing, brand development and project delivery.
Partner, Product
Leads product and technology strategy, with expertise in omnichannel planning, data and strategic leadership.
Giving back
Profits from our work fund the education of 34 girls each year through IIMPACT India, which runs community-supported learning centres that close gender literacy gaps in rural India. Our learning centre is in Prayagraj, Uttar Pradesh.
