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Services / Prove what works

Analytics and Measurement

Analytics and measurement you can trust: reliable tracking, one agreed view of performance and proof of what marketing actually adds.

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​What's changed

Consent rules, browser limits and modelled conversions mean platform reports rarely agree. Leading teams now combine analytics, platform data, experiments and marketing mix modelling. Google's open-source mix model, Meridian, has been available to all marketers since January 2025.

Source: Google Meridian documentation, 2025 to 2026
Further reading: Measuring what marketing actually adds

What we cover

Tracking foundations

GA4, Tag Manager, consent mode, enhanced conversions and server-side tagging

CRM and offline data

Leads and sales matched back to source

Data quality

Audits and alerts so broken tracking is caught early

Agreed definitions

Lead, sale, ROI and payback signed off with finance

Experiments

Holdout, geo and conversion lift tests

Mix modelling

MMM for larger budgets, calibrated with experiments

​How we measure it

Tracking coverage

Marginal ROI by channel

Payback period

Forecast accuracy

Related services

Marketing Technology
Conversion Rate Optimisation
Paid Search

Start with an analytics and measurement audit your finance team can sign off.

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