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What's changed
Paid media costs rarely fall, so the cheapest growth often sits on pages you already own. Research tells you where buyers drop out. Controlled tests tell you which fix actually works.
What we cover
Analytics review
Where users drop out and where they convert
Behaviour research
Heatmaps, session recordings and user testing
Technical and speed
Errors, load times and forms
Evidence-based hypotheses
Each tied to a measurable outcome and ranked by impact
Experiments run properly
Sample sizes and run times set before launch
Low-traffic sites
Research-led changes measured carefully against a baseline
How we measure it
Conversion rate
Revenue per visit
Lead quality
Test win rate
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