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Services / Turn visits into sales

Websites and eCommerce

Fast, accessible sites built to convert, with SEO, analytics and consent designed in from the start.

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​What's changed

Google's Core Web Vitals now measure loading (LCP), responsiveness (INP) and visual stability (CLS). Baymard Institute puts average documented cart abandonment at 70.22% and estimates better checkout design could lift conversion by 35.26% for the average large ecommerce site.

Sources: web.dev, 2026; Baymard Institute, 2025
Further reading: Scaling an ecommerce brand in 2026

What we cover

Goals and journeys

What the site must achieve and for whom

Platform choice

Shopify, WordPress, Wix or headless, chosen on total cost and your team

Migration that protects search

URL mapping and a redirect plan before launch

Conversion-led UX

Clear value proposition, navigation and calls to action

Performance and accessibility

Speed budgets and WCAG 2.2 AA

Measurement built in

Analytics, consent mode and structured data from day one

​How we measure it

Conversion rate

Core Web Vitals pass rate

Organic traffic retained after launch

Revenue per visit

Related services

Conversion Rate Optimisation
SEO
Analytics and Measurement

Start with a site and migration review before you brief a build.

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