Creative Production

Centralise Digital Marketing Assets: Utilise a cloud storage solution to keep all digital marketing assets, including graphics, videos, and templates, in one easily accessible location.
 

Naming, Tagging, and Creation: Adopt a clear naming convention for digital marketing files and use tags for easier searchability. Leverage design tools (e.g., Canva, Adobe Spark) to create engaging digital marketing assets that align with your brand identity.

Utilise Collaborative Platforms for Content Creation: Employ collaborative platforms that integrate content creation tools to facilitate the production of digital marketing materials. This ensures alignment and enhances creativity across your team.
 

Flexible Processes for Marketing Campaigns: Customise workflows not just for asset management but also for the creation and approval of digital marketing campaigns, allowing for adaptability in response to marketing performance data.

Streamlined Feedback for Marketing Assets: Implement simple, structured tools for sharing, reviewing, and receiving feedback on digital marketing assets to accelerate the review process.
 

Regular Marketing Performance Reviews: Integrate regular analysis of digital marketing campaign performance into your check-ins. Use insights to inform future content creation, optimising for engagement and conversion.