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Services / Grow customer value

Email and Lifecycle Marketing

Email, SMS and CRM lifecycle marketing that turns first purchases into repeat revenue and leads into customers.

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​What's changed

Gmail, Yahoo and Microsoft now enforce authentication (SPF, DKIM and DMARC), one-click unsubscribe and spam-rate limits for bulk senders and non-compliant mail is rejected. Consent law still applies market by market, from Australia's Spam Act and the US CAN-SPAM Act to PECR and GDPR in the UK and EU. Deliverability is now a technical discipline.

Sources: Google, Yahoo and Microsoft sender guidelines, 2024 to 2026; ACMA; US FTC; UK ICO
Further reading: Scaling an ecommerce brand in 2026

What we cover

Deliverability

SPF, DKIM, DMARC, list hygiene and spam-rate monitoring

Consent and data

Consent records, preference centres and a clean CRM data model

Segmentation

By behaviour, value and lifecycle stage

Core flows

Welcome, abandonment, post-purchase, replenishment and win-back

B2B nurture

Lead scoring and handover rules agreed with sales

Incremental revenue

Holdout groups that show what email adds, not just what it touches

​How we measure it

Revenue per recipient

Repeat purchase rate

Lead-to-sale conversion

Inbox placement

Related services

Marketing Technology
Content
Analytics and Measurement

Start with a deliverability and lifecycle marketing audit.

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