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Paid Social
(Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest)

We simplify every service into three, easy to follow steps.

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Step 1

Audit, Insights & Strategy

  • Strategic Workshop: Align goals and digital strategy
     

  • Platform Selection: Select the platforms that align with your audience and goals.
     

  • Audience Segmentation: Define target demographics
     

  • Forecasting: Project outcomes and ROI
     

  • Strategy Presentation: Outline the digital roadmap for approval

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Step 2

Implementation

  • Ad and Campaign Structuring: Organise for impact
     

  • Budget Setup: Reallocate budget across platforms, campaigns, and ad sets to maximise ROI.
     

  • Ad Content: Implement ad creative and copy that clearly conveys the message and call-to-action (CTA).
     

  • A/B Testing: Test various elements like headlines, images, videos, CTAs, and audience segments to identify what works best.

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Step 3

Measure & Optimise

  • Review Performance Reports: Regularly track the performance using the analytics tools.
     

  • Optimisation Campaigns: Use the insights to make data-driven adjustments. This might involve tweaking ad content, adjusting targeting parameters, reallocating budget, or pausing underperforming ads.

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