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Paid Social

Paid social on Meta, LinkedIn, TikTok, Pinterest and Snapchat, planned around the outcome, with creative doing most of the targeting.

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​What's changed

Meta's delivery now runs on AI retrieval (Andromeda) and the Advantage+ structure, which narrows manual targeting. Meta says more creative variety gives its system more ways to match ads to people. Results depend on creative range, clean conversion signals and campaigns with enough budget to learn.

Source: Meta Engineering and Meta for Business, 2024 to 2025
Further reading: Scaling an ecommerce brand in 2026

What we cover

Signal quality

Pixel, Conversions API, event match quality and attribution settings audited

Platform choice

Spend placed where your buyers are and where each platform performs

Structure that learns

Fewer, broader campaigns, each with a budget it can learn on

Creative system

Concepts, formats and hooks built for each platform and designed to be tested

Lead and sale quality

CRM integration so platforms optimise to qualified outcomes

Incrementality

Conversion lift and geo tests where budgets allow

​How we measure it

Cost per qualified result

Incremental conversions

Creative hit rate

Reach and frequency

Related services

Creative Production
Analytics and Measurement
Paid Search

Start with a paid social review of your signal quality, structure and creative.

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