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What's changed
AI tools are now easy to buy. The gains come from redesigning how work is planned, reviewed and measured, with clear guardrails, not from adding another tool.
What we cover
Operations review
How campaigns, content, reporting and approvals run today
Opportunity map
Tasks ranked by time saved, risk and commercial value
Guardrails
Brand, privacy and approval rules agreed upfront
Workflows and tools
AI for reporting, content, audience insight and campaign operations
Pilots on live work
Tested with clear before-and-after measures
Governance and training
Ownership, review steps and practical training
How we measure it
Hours saved
Cost per output
Performance change
Adoption across the team
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